Science Communication Workshop Outline

  • 2018-09-14
  • Admin Admin

Science Communication Workshop Outline
It is becoming increasingly important for researchers to be able to clearly communicate their research for a broader audience, such as the public, the press, or even funding organizations. However, communicating complex specialized findings in an understandable and general manner is challenging for many researchers.
This 1-day workshop will give researchers the foundations necessary to communicate their studies as well as platforms they should be using to do so.
1. The importance of communicating science to the public (9:00 – 10:15)
• Common misconceptions by the public
• How companies manipulate scientific findings to improve their revenue
• Important case studies and their societal impact
• Understanding the legal restrictions in your country

Break (10:15 – 10:30)

2. Effective writing strategies (10:30 – 12:00)
• Logical structure and flow
• Improving readability for a broad audience
• Avoiding ambiguity with the public

Lunch (12:00 – 13:00)

3. Communicating your research effectively to the public (13:00 – 15:00)
• What does the public need to know about your research?
• Emphasizing your motivation and its broad relevance
• Describing your key findings in an easy-to-understand manner
• Highlighting the impact of your research for society

Break (15:00 – 15:15)

4. Platforms for communicating science to the public (15:15 – 16:45)
• Social media
• Blogs and Wikipedia
• Press releases
• Speaking/interviewing with science journalists
• Regional concerns for maximizing visibility worldwide

Final Q&A (16:45 – 17:00)